Promote. Prevent. Pressure.

WHO ARE WE?

It's Our Day is a charity set up to hear and listen to the voice of the young. It seeks to understand what pressures they are under, the challenges they face and the stress this brings.

We live in a time different to any other we have experienced before, and it is clear that young people are facing unrelenting pressures, leading to record numbers of children and young people reporting poor mental health. We can’t let young people go without support any more.

OUR VISION is a society that nurtures young people, enhances their self-esteem, and places their emotional well-being at the forefront of every educationally related policy decision.

OUR MISSION is to understand and raise awareness about the current pressures facing today’s young people to bring about a better understanding of how to prevent them from developing long-term mental health needs. It’s Our Day will campaign for increased social, professional, and political awareness of the importance of Primary Prevention.

It takes a village to raise a child.

OUR HISTORY

From Emma’s Embrace to It’s Our Day.

Emma’s Embrace was founded in Nov. 2018 in memory of Emma Harriet Kirk, a kind, intelligent and courageous young woman who fought for good and strived to make a difference in the world.

After losing Emma, we spoke to hundreds of young people all, without fail, told us that when they attempt to explain the reasons behind their anxieties and what it is they are struggling with, too often this falls on deaf ears and the response they get is: “What have you got to be worried about, back in my day…”

Our response to that is: It's not 1980 anymore; what worked for you in your day will not work today, because the challenges and pressures a young person faced in your day are so far removed from those faced by young people in today’s modern world.

OUR VALUES

PROMOTE

Together we will raise awareness of the pressures surrounding young people today, many of which are unique to their generation.

PREVENT

Together we will work to understand the rise in poor mental health reported by young people. It is a crisis that can and should be prevented.

PRESSURE

Together we will campaign for a Government-led Primary Prevention strategy. Together we are strong. Together we will be heard. Together we will make a meaningful difference.

WHO’S INVOLVED?

Interested in Volunteering?

60%

of young people have felt so stressed by pressure to succeed that they have felt overwhelmed or unable to cope.

47%

of young people have felt so stressed by body image and appearance that they have felt overwhelmed or unable to cope.

57%

of young people have felt so stressed due to fear of making mistakes that they have felt overwhelmed or unable to cope.

39%

of young people said they had experienced suicidal feelings because of stress.

29%

of young people said they had self-harmed because of high levels of stress..

ACT NOW AND JOIN THE MOVEMENT

Our Trustees range from the recently graduated to the recently retired and everything in between. We come from different professional backgrounds and bring a wide variety of skills and experience to the Charity. One thing we have in common is a passion and determination to deliver positive change for young people.

If you’re interested and believe in what we do here at It’s Our Day, we look forward to hearing from you!